Other chemicals, like fluoride, are even intentionally added to the water supply, making it an uncomfortable problem for many. Other pollutants, like mercury and arsenic, can enter the water supply from pesticides used in agriculture or from factory production. Tap water in many cities has contaminants like lead, which leaches out of old pipes into the water supply. Primo Water caters to individuals and businesses who are concerned about the quality of their drinking water and want the highest quality filtration possible. The brand sells over 900 million gallons of water annually, and has 2.6 million customers in 22 countries. Founded in 2004, Primo Water was purchased by its Canadian parent company, Cott, in 2020.
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